Holiday homes pioneer Willerby has opened its third showground as the booming popularity of staycations continues in the UK.

The opening of Willerby’s newest showground, at Southport, on the North West coast, during the company’s special 75th anniversary year, comes as lockdown restrictions are eased to allow holiday parks and non-essential retail to open.

The latest dedicated, Willerby-managed site builds on the success of the company’s showgrounds at its headquarters in Hull, and at Livingston, in Scotland, and marks a new milestone in the company’s growth.

The new showground’s location in the seaside town means it is perfectly positioned to showcase Willerby’s outstanding range of models to consumers, dealerships and holiday park operators across the North West, North Wales and the Lake District.

Market leader Willerby has invested £750,000 in its latest showground and the opening comes as the UK holiday industry is set to enjoy a bumper spring and summer, with COVID-19 restrictions lifting nationally, while uncertainty remains over foreign travel.

Peter Munk, CEO of Willerby, said: “This is a very exciting step in Willerby’s journey, as we celebrate our 75th anniversary year.

“We are very proud of the company’s history and rich heritage, but it is important to always look forward.

“The opening of our wonderful new showground, in a prime location for the holiday home industry, comes as the country begins to open back up after an incredibly challenging time.

“It has also been a period when many people have realised that spending time with family and friends is what really matters to them and, in this respect, the UK staycation has never been more appealing.”

Research conducted last year by Willerby, working with GP and television personality Dr Hilary Jones, revealed the significant mental health benefits of taking numerous short breaks over longer holidays.

Mr Munk said the issue has never been more important, as the country emerges from its third national lockdown.

“At a time when many people are looking at how they can make the best and most enjoyable use of their time, the positive impact short breaks can have on mental health are being widely acknowledged,” said Mr Munk.

“Many people are considering buying a holiday home for the first time and, as a trusted brand with a strong tradition and reputation, we can help them make the best decision for themselves and their families.

“Our new showground also provides a great opportunity for Willerby to help the industry showcase what a truly fantastic and beneficial lifestyle holiday home owners enjoy.”

Willerby now has more showgrounds than any other UK holiday home manufacturer, further strengthening its reputation as the industry’s market leader.

The Southport showground is hosting the launch of Willerby’s latest premium holiday home, the Astoria.

The two or three-bedroom Astoria is the first new model launch of the company’s anniversary year and has been designed to maximise living space and create the ideal place to relax and unwind.

It can be viewed exclusively at the Southport showground and will have pride of place among 15 Willerby designs on display, including 10 holiday homes, three holiday lodges, one bespoke lodge and one residential park home.

The experience for visitors is also enhanced by an independent café bar/restaurant being open on site for outdoor service only, in line with the Government roadmap for lifting lockdown restrictions.

The showground will also be made available to local parks and dealerships to host their own promotional events.

Willerby Commercial Director Matt Lightburn said: “Southport is the ideal location to open our third showground as there are so many fantastic, family-owned holiday parks along the North West coast and close by in popular locations such as North Wales and the Lake District.

“Consumers will be able to visit and have a really good look at our unrivalled range of models. We’re looking forward to providing them with friendly advice and guidance to help them choose their perfect home from home.”

  • To pre-book a COVID-safe viewing at the Southport showground, please call 01704 215444 or email

Southport: A popular seaside resort from Victorian times to today

Southport first became popular with tourists at the turn of the 19th century and its rapid growth largely coincided with the Industrial Revolution and the Victorian era.

The seaside town has 22 miles of beautiful coastline and is home to the oldest iron pier in the country. The Grade II listed Southport Pier is also the second longest pier in the country and, at 1,000 metres long, offers views of nearby Blackpool and the North Wales coast on a clear day.

Surrounded by natural beauty, the area’s sand dunes have been designated as a National Nature Reserve by Natural England.

Southport boasts the most independent restaurants and eateries outside of London and has miles of cycle routes and walks for visitors to enjoy.

The town is also known for hosting major events including the UK’s largest independent flower show, the British Musical Fireworks Championship and an annual air show above the beach.

Today, it has a population of almost 92,000 and remains one of the UK’s most popular seaside resorts.